In a momentous announcement, Crown Prince and Prime Minister Prince Mohammed Bin Salman, also Chairman of Soudah Development, has revealed the ambitious masterplan for the transformation of Soudah and parts of Rijal Almaa into the magnificent Soudah Peaks.

This extraordinary mountain tourism destination will be situated at an elevation of 3,015 meters above sea level, crowning Saudi Arabia’s highest peak.

Nestled amidst the remarkable natural and cultural wonders of the Aseer region in southwest Saudi Arabia, this project is a cornerstone of the Public Investment Fund (PIF)'s tireless efforts to diversify the nation’s economy.

The endeavor aims to expand vital sectors including tourism, hospitality, and entertainment, while also supporting the Aseer development strategy.

During the grand unveiling, Crown Prince Mohammed Bin Salman emphasized that Soudah Peaks signifies a new era in luxury mountain tourism.

Its vision is to provide an unparalleled living experience while preserving the region’s natural environment and celebrating its cultural and heritage richness.

This ambitious undertaking strategically aligns with the goals outlined in Vision 2030, with a focus on expanding tourism and entertainment, stimulating economic growth, attracting investments, contributing over SR29 billion to the Kingdom’s cumulative GDP, and generating numerous direct and indirect employment opportunities.