The implementation of the royal order lifting the ban on women’s driving was a boon for car dealerships and auto firms in Saudi Arabia, reported Saudi Press Agency.
Some agencies have established an advisory board, and conducted surveys to take advantage of this vital and strategic decision by collecting information and making plans to deal with this qualitative shift in Saudi society.
The move has seen economic recovery in many related sectors such as insurance, maintenance and car accessories.
Some agencies have also opened female-only showrooms and recruited and trained Saudi women to understand the specifications and advantages of vehicles, safety and car prices to facilitate the delivery of information to those wishing to buy cars.
Other car companies have also given women the opportunity to experience driving for the first time and learn from their relatives, with the help of trainers, to refine their leadership skills and build trust through a special training course.
Surveys and studies conducted throughout Saudi Arabia have revealed that female-car purchasing is influenced, especially, by age category, social status and purchasing power among other factors.
The majority of women were careful when choosing the type of car and safety is the main priority, SPA reported.
Saudi women are seeking vehicles equipped with the highest security features, such as seat belts, airbags and blind spots, for protection in the event of an accident.
The height of the car was also a relevant factor, along with the vehicle’s fuel efficiency, speeding and braking.
Regular check-ups, maintenance and repairs are also an important factor in safety, to protect against traffic accidents, particularly checking tyre pressure to avoid the possibility of an explosion.
Furthermore, when purchasing a vehicle, car companies are also offering women after-sales services, such as road assistance, spare parts and vehicle servicing, in addition to setting up opinion polls and listening to their views on all matters related to women’s driving.
SOURCE : ALBILAD
