In a significant move, Saudi Arabia's Public Investment Fund (PIF) secures a five-year sponsorship deal with the ATP Tour, signaling its intent to expand investments in prominent sports ventures.

The ATP Rankings, previously sponsored by Australian online trading firm Pepperstone, now sees sponsorship from PIF, following the conclusion of FedEx's long-standing sponsorship in 2022.

Saudi Arabia's growing interest in sports investments extends beyond football and golf, with a noticeable focus on tennis. Massimo Calvelli, CEO of the ATP Tour, underscores tennis as a top priority for Saudi Arabia, with PIF actively promoting the sport's development.

While tennis events in the Middle East are yet to match the attendance levels of traditional tour locations, Calvelli praises the region's exceptional execution of tournaments, recognizing its potential as a burgeoning tennis market.

PIF's recent acquisition of the license to host the Next Generation ATP Finals in Jeddah from 2023 to 2027, alongside Rafael Nadal's appointment as the Saudi tennis federation's ambassador, further solidifies Saudi Arabia's commitment to tennis development.

Furthermore, PIF's collaboration with ATP Tour events globally underscores a strategic partnership aimed at advancing the sport's future.

Amidst increased investor interest in tennis post-pandemic, Calvelli highlights the soaring value of tour events and anticipates further investment influx into the dynamic tennis market.

The ATP's partnership with PIF signifies a pivotal moment for tennis, emphasizing a shared dedication to propel the sport's evolution.