Millennials in MENA make up over a quarter of the region’s population, and their impact is being strongly felt.

Based on a survey of over 5,600 millennials across eight key countries in the region, conducted by Ipsos in MENA, in addition to hundreds of qualitative digital immersions, it is clear that this is a generation keen on change, and is willing to challenge.

MENA’s millennials are a generation that lives online, the majority considering it to be their primary source of information.

Where the region’s millennials will push the digital envelop most is the extent to which they are integrating technology into their day-to-day lives.

Four in 10 are now choosing to shop online, 43% order food online, 40% use ride-hailing apps, and one in three use exercise or physical activity apps.

These trends show no signs of slowing, and many are hungry for more, with 56% continuously looking for new ways to integrate new technologies into their daily lives.

This is a generation of unparalleled ambition and the vast majority have high aspirations when it comes to their careers and professional advancement, with many placing importance on owning their own businesses in the future.

SOURCE : SAUDIGAZETTE