The primary drivers of canned food market in future will be the increasing urban population in Saudi Arabia. This will increase demand for canned food because of the hectic lifestyle of the urban populace leading consumers to prefer food that is easily and quickly prepared or is ready-to-eat.
It has been anticipated that an increasing number of women joining the workforce is likely to have a positive effect on the demand for canned food. This is because, due to lack of time to be devoted to cooking in the kitchen, they would prefer to buy canned food products which are faster to cook with.
Introduction of new products and packaging will make more variants of products accessible to the consumer, leading to growth in sales of canned food products. However, increasing health awareness among the population is leading to consumers buying fresh or frozen products over canned products as former are perceived to be healthier. This is expected to constrain the demand for canned food products.
SOURCE : ALBILAD
