The Historic Jeddah Program proudly announces its sponsorship as the official cultural destination and key supporter of the FIFA Club World Cup Saudi Arabia 2023, taking place in Jeddah on Dec. 12, 2023. This groundbreaking tournament marks a historic moment as the first of its kind hosted in the Kingdom, featuring top international clubs.

This sponsorship initiative by the Historic Jeddah Program strategically spotlights the UNESCO World Heritage Site, the historic Jeddah region, as a global hub for culture and heritage. The aim is to showcase the region's unique traditional architecture, ancient historical sites, and grand events, including cultural festivals and art exhibitions.

Beyond cultural enrichment, the program aims to highlight the region's economic potential, local identity, and global cultural connectivity, capturing the attention of millions of football enthusiasts worldwide during this major sporting spectacle.

As part of its engagement, the Historic Jeddah Program has exciting plans for a series of events in Jeddah Al Balad during the tournament. These initiatives seek to enhance the rich cultural tapestry of the region, offering a unique experience to visitors and participants alike. With football fans across the globe tuning in, the program is poised to make a lasting impression, reinforcing Jeddah's status as a cultural beacon on the world stage.