For the first time in its four-decade of development intervention, the Islamic Development Bank (IsDB) unveils a new brand identity that reflects its modern values, strategic direction and relationship with its 57-member countries on Tuesday.

The IsDB, one of the world’s largest Multilateral Development Banks, has been undergoing significant strategic reform in the last year, led by the Bank’s new President, Dr Bandar Hajjar, formerly KSA Minister of Hajj.

As development enters a new era, Dr. Hajjar is reimagining the traditional role of a development bank, making the organization more globally facing, placing partnerships, technology and innovation, and global engagement at the heart of his modernizing programme.

The new brand identity maintains the core elements of the IsDB’s heritage while signaling modernity, independence and transparency, future proofing the bank’s identity and evolving it for an international audience.

Dr Hajjar, explained the momentous decision said that the IsDB has been a symbol of trust, credibility, strength and stability for over 44 years, with a proud heritage of providing resources, fighting poverty and restoring dignity in our member countries.

“As we build on the successes of the past, we must also look to the future. I believe that this new brand identity is one of a world class institution – tackling the challenges of today’s modern world,” he said.

The IsDB’s mission, as it enters its next stage of growth, includes equipping people to drive their own economic and social progress at scale; putting the necessary infrastructure in place to enable them to fulfil their potential; building collaborative partnerships between public and private sectors; and championing the latest science, technology and innovation led solutions to the UN Sustainable Development Goals.

“This is a significant moment in our organisation’s history. It is a new identity for the next generation of the IsDB, putting our vision at the heart of our brand, harnessing the achievements of our past, as we build towards the future,” said Dr Hayat Sindi, Scientific Advisor to the President and General Supervisor of Communications and External Relations for the IsDB.

The Islamic Development Bank have also today launched a new website to coincide with their new brand identify and future vision. 

SOURCE : ALBILAD