Saudi authorities have introduced stricter rules for road billboards as part of an initiative to improve road safety standards and protect the environment. The Saudi Roads General Authority (RGA) announced four key guidelines aimed at ensuring the safety of road users and minimizing environmental harm.

Key Rules for Road Billboards

1. Safe Placement of Billboards

Billboards must be strategically located in areas where they do not obstruct traffic or pose a risk to road users. The placement should prioritize the safety of drivers and pedestrians.

2. Use of High-Quality, Eco-Friendly Materials

The new regulations require the use of environmentally friendly materials in the production of billboards. This helps protect the environment while maintaining the quality and durability of the signs.

3. Driver-Friendly Design

Billboard designs must be such that they do not distract drivers or block their view of the road. The aim is to ensure that advertisements are visible without compromising road safety.

4. Appropriate Lighting

Billboard lighting must be controlled to avoid glare that could interfere with drivers' visibility. Additionally, eco-friendly lighting technologies are to be employed to reduce environmental impact.

Part of the 'Saudi Road Code'

These new rules are integrated into the 'Saudi Road Code,' a comprehensive guide aimed at enhancing road safety throughout the kingdom. The code covers the planning, design, and maintenance of roads and is intended to help government institutions standardize road safety measures.

The implementation of the Saudi Road Code is expected to contribute to reducing traffic accidents by ensuring uniformity in road standards and regulations. As of now, the code is being used as a guideline and will become mandatory for all government agencies by the end of the year. Private agencies will be required to comply with these regulations by mid-2025.

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