The Ministry of Commerce (MOC) in Saudi Arabia has seized a commercial establishment in the perfume industry for violating regulations by naming fragrances after legal figures in Saudi Arabia and the Gulf. The violation extended to the company's marketing efforts, both at its physical stores and across social media platforms.
Violation of Regulations
This perfume company was found to be in breach of the Saudi e-commerce law and electronic advertising regulations. The company advertised and sold perfumes named after prominent legal figures, a practice that violates national and regional advertising standards.
Legal Actions Taken
Following a thorough investigation, the Ministry of Commerce completed all legal procedures. The company’s facilities involved in the violation were seized, and the site was closed down. Legal penalties were imposed on both the establishment and the advertiser, according to the country’s strict regulations on e-commerce and advertising practices.
Penalties for Violators
The Ministry of Commerce plays a critical role in monitoring electronic advertisements and enforcing compliance. The violators were referred to the Committee for Reviewing Violations of the E-Commerce Law. The Committee has the authority to issue penalties, including fines of up to one million riyals, as well as blocking websites that break the law and barring them from further business activities.
Ministry's Role in Oversight
As part of its efforts to maintain a fair and lawful business environment, the Ministry actively follows up on companies violating regulations, especially in digital marketing and e-commerce. The Ministry ensures that both online and offline businesses adhere to the laws and regulations in Saudi Arabia.
Conclusion
The actions taken by the Ministry of Commerce emphasize the importance of adhering to Saudi and Gulf regulations, particularly in e-commerce and digital advertising. This case serves as a warning to other businesses in the region to comply with the law, or face severe consequences.
