The Coast brand was founded in 1996 and quickly established itself as a label people loved. Over the last 20 years, the brand’s handwriting has certainly changed. However the desire to create clothes for dressing up remains at its heart.Coast champions the new rules for dressing up; it’s not only about that one off special occasion but for all the events in our lives – from a red carpet event to a birthday party or an evening with friends. We design seemingly effortless looks which compliment individual personality; pieces designed to make its look amazing and feel fantastic.We design clothes for women who want to look beautiful, feel amazing and stand out in her own inimitable style. Dressing up should be fun, it’s not about the age you are but the way you want to feel.Beauty is at the heart of everything we design.